Today we chat with personal branding strategist Shadé Adu who shares how she made her first $1000 with livestreaming. Shadé also shares which livestreaming platforms to master, how to be seen as an expert, and what to talk about when you go live.

Time Stamped Show Notes:

• 01:46 – Introduction.
• 7:50 – Shadé loves live streaming and it is a gateway to opportunity for so many people because all you need is a mobile device and 80% of Americans own a mobile device and this is an opportunity for you to meet people, grow your audience and make money. When Shadé started out, she knew that she loved branding and she could put things together but Shadé wasn’t making money, that’s when someone suggested Periscope and when she got on to Periscope she fell in love with it.
• 8:32 – The great thing about being an early adopter of a platform is that you are shaping the platform and people who are experts on other platforms are amateurish just like you. Shadé realized that she was not an early adopter of other platforms and so she thought this was an opportunity for her to be on the ground floor of something that was going to be powerful and in July 2015 she fell in love with Periscope and she knew that it was going to be impactful in her business and her life.
• 9:13 – Shadé says you should be this powerhouse brand builder on live streaming and she tells people not to just use Periscope but diversify and use Snapchat instastories, Facebook Live and use other live streaming platforms because it’s going to be extremely powerful for your business because we want to build powerhouse brands and businesses. Many people have a fear of public speaking and when you go into it you need to plan. Shadé is actually an introvert but Live streaming is just her thing.
• 10:55 – Shadé’s number one tip is to plan even if you are an introvert or an extrovert, whatever you do in your business, you need to map it out and you need to have a game plan. Every time Shadé goes on live streaming, she knows exactly what she is going to say before she says it. You should go into live streaming expecting to win, expecting to be profitable and successful.
• 12:00 – Tip number two is to think of live streaming as an opportunity for speaking engagements, clients, JV partnerships, podcasts, interviews etc. because you never know who is watching you or who is going to watch the replay.
• 13:50 – According to Shadé, social media is the wealthy women’s movement and she is highly committed to helping women entrepreneurs be successful and she is very adamant about supporting women because of the disparities between how much money men and women make.
• 16:04 – Shadé made her first $1000 within her first 30 days and the only reason it took her 30 days is because she didn’t ask for the sale until the 29th or 30th day. As soon as she realized that Periscope is the platform that she wanted to be engaged in, she showed up consistently everyday live streaming consistently for those 30 days and she encourages people who are just starting out to be consistent because people want to see you show up. After that, you have to provide value and be content driven and people are not looking for too much information but the best information and a process that streamlines our success.
• 17:05 – We are looking to be an expert. Shadé decided she wanted to be an expert in branding so she talked about branding everyday. She uses the word branding continuously because she wants people to see her as a branding expert and she looks for opportunities for her to speak about branding.
• 19:01 – It’s okay for you to talk about one particular topic and if someone asks you about something you don’t know, you can refer them to someone who is an expert on that topic and this gives you an opportunity to connect with people who are extremely smart and genius in something else. So you need to be an expert, create consistent content, provide value and show up for your audience.
• 22:10 – There are a lot of people who have multiple companies and they are building mega brands, you can do that too but not necessarily at the same time so Shadé says that you must focus on one thing first.
• 24:07 – Once you figure out a system that works for you, rinse and repeat it. Shadé loves live streaming and she could do it every day but she does it weekly because she can have some time to relax. Once you have these systems in place and once you start building a fan base and audience for which you are providing value, you can give yourself some wiggle room to not go as hard. Shadé has got to a point now where she is thinking how can she work smarter by going on live stream just once a week and still monetize it.

Resources Mentioned:

• Visit FreeGiftFromShade.com and you can download Shadé’s free gift which is ‘Sixteen ways to build your brand in addition to live streaming.