Your business MUST be trying new ways to personalize your marketing and give your leads a custom experience that is catered to them. It's like adding AI to your business for a fraction of the cost. :) When you capture a lead, and are nurturing that prospect to become a customer, you should be getting to know them and then sending relevant content to them at the right time. This is actually really fun to see the data and see how someone is progressing through your funnel. Email marketing is still the single best way to get ROI and grow your business, but it needs to be done right. Too many companies out there treat everyone the same and that doesn't work. If you have questions and want to know more about how to cater the experience for your particular product or service, grab a free Brainstorm Session with us https://brand-spin.com/free-strategy-session/