It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias. 

The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society. 

What you will learn... 

• Why Joyann does what she does 
• The biggest inclusivity slip-ups/downfalls  
• What is a charitable post 
• Why language is important 
• Why you need to engage with diverse people in your sector (the ones who are hard to find) 
• Why it is so important to seek out different voices and opinions 
• What is an intersectional opposite 
• Why you have to be conscious about your social media posting (including reposting) 
• Why following the data might not always be the answer 
• Why the Creme Egg is a hot inclusivity topic 
• How inclusive marketing is like a TikTok trend 
• Why you need to keep being brave and defend your values when challenged 
• Why you should be creative with copy when dealing with trolls 
• Why the key to inclusivity is consistency 

Resources mentioned in the show... 

• South West Creative Technology Network 
• The Social Detail 
• Inclusive Diversity Guide 

Get a chat started with Joyann on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Social Detail website, Instagram, LinkedIn or Twitter to find out more.