Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clients. 

Sydney Ludden joins me today to discuss each step of creating a winning collaboration—from choosing who to collaborate with to promoting it and measuring its success. Whether you’re a small, local business or a national franchise, strategic collaborations are one key marketing strategy you should be leaning into. 

In this episode, you’ll learn:

1. What to look for in strategic collaboration partners.
2. The role collaborations play in positioning your brand.
3. How to start building relationships with potential collaborators.
4. The best way to promote a collaboration and determine its success.

Full Show Notes Here!

Connect with Sydney:

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Connect with Sunny

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