How to Optimize Digital Ads and Increase Conversion Rates with Paul Pruitt
How to Optimize Digital Ads and Increase Conversion Rates with Paul Pruitt
How to Optimize Digital Ads and Increase Conversion Rates with Paul Pruitt
Digital ads. The idea makes most business owners (and their marketers) glaze over. They think “let’s hire an expert for that.” But the truth is, you as the business owner need to understand ads even if you have an expert on board.
Today’s guest, Meta ads expert, Paul Pruitt, is breaking down this complex and technical topic in a way that non-techies can understand. Whether you’re working with an agency, an ads guru, going the DIY route, or considering adding digital ads to your marketing strategy, you won’t want to miss this episode!
In this episode, you will be able to:
- Make sure the right people see your ads through lookalike audiences and retargeting
- Fix ads that aren’t performing using Paul’s step-by-step process
- Determine which metrics to track for your unique business
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From The Podcast
Marketer For Hire
If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a full-time team member. Sunny helps you navigate who to hire and breaks down complex marketing concepts into the bite-sized nuggets you need to know to lead and manage your marketer in a way that grows your business, without getting mired down in the details.Join Podchaser to...
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