Content repurposing is one of those terms that gets thrown around a lot! It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Is it reposting the same thing on Instagram 6-weeks later? Or is there more to it? (Spoiler: there’s more to it.). I’m going to walk you through each step of my STAR framework, the framework I use to repurpose content for myself and my clients. And the best news? You do not need to back track and catalog all your old content. Rather, this is a framework you can start using today to give your content a longer life.

In this episode, you will be able to:

1. Learn the steps of my STAR framework and start repurposing your content strategically.
2. Discover how repurposing your content helps fill in gaps in the customer journey and increase sales.
3. Uncover easy places to look for content to repurpose.

Full Show Notes Here!

Links & Mentioned Resources

Sunny’s interview w/ Sophia Parra

My Podcast Producer, Leah Bryant

Airtable

Connect with Sunny

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