Key Takeaways:

1. Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. Customers demand (and deserve) personalization – as consumers, we know this first-hand! But ad-hoc "batch and blast" techniques just don’t work. So how do you bridge the gap between personalization and the human’s capacity to collect data? Doyle discusses the challenges that he and his team faced as an old-school retailer trying to grow in the digital space and the role technology played in making their personalization dreams a reality.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/city-beach-michael-doyle