Key Takeaways:

1. When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the maestro at the epicenter — and that’s the way it should be.
2. It’s not the human that should augment the tech — the tech should augment what humans can do. In a world with thousands of tech solutions all promising to solve problems, slow down and take on the right tech for your needs.
3. Experience is everything and the only thing that matters. The only thing that drives relevancy is the brand experience.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/abm-kyle-lacy/