Key Takeaways:

1. There are three kinds of hype about AI: overstating its danger, overstating its impact, and misrepresenting product features. Don’t fall prey – and understand this is the result of people trying to make sense of it (or spin its benefits for their own good).
2. Crowdsource your software decisions. Yes, there’s a ton of tech out there, but you don’t have to make decisions in a vacuum. Survey your peers, and ask lots of questions!
3. DON’T BE AFRAID OF AI! Use AI as an opportunity to improve the status quo. Don’t fall into the trap of thinking that in order to embrace it, you must fully understand it. Most marketers don’t – and you don’t have to! That’s the beauty of AI… all you need to know is what it can do for you.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/marketing-trends-tools-tech-jamie-turner