Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

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Christian Mickelsen is back to walk you through a new way to land clients with special pricing. People need your help. Get Clients Today: Free book with "done-for-you templates" and Christian's entire framework for getting clients:
Aleric Heck is a leading expert in YouTube Ads and runs AdOutreach, the leading firm in the space. Aleric not only teaches the strategy, but he does it himself generating over 2 million dollars a year in YouTube Ads. A member of the ClickFunnels coveted 2-Comma Club, his YouTube Ads Program helps Coaches, Consultants & Course Creators generate leads & sales through YouTube Ads. He’s helped his clients generate over 8-Figures in Sales from YouTube. Today Aleric is here to pull back the curtain and show you how he cracked the code with YouTube ads and show you how you can do the same. Resource Ad Outreach (official site) Free gifts and resources for YouTube ads  Schedule strategy session
Do you wish you could grow a group on Facebook of active and responsive buyers? Have you been told to build a list, or perhaps that "the money's in the list" -- but didn't know where to start, especially on Facebook? That's why it's so important that you tune in to today's episode and find out about GroupX, a new tool you can use to increase your Facebook group's responsiveness AND build a list using groups. Resource David Calafiore's David Calafiore's Site
Can you relate to having FOMO -- Fear of Missing Out? Do you wish you had more time to pursue those fun bizopps or "income" projects to create passive income? Lance Tamashiro is here to explain how you can get the time back, have fun AND realize all your business dreams. Visit Lance Tamashiro's site Tamashiro Marketing  
Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.
Tana Hope is here to deliver some much-needed advice to entrepreneurs about health, posture, longevity, and taking better care of ourselves -- including advice on exercise, sleep, diet, and more. Resource Tana Hope on YouTube  Tana Hope Official Site Tanahope
  Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-life experience driving his insights and ideas. Peter shares the innovative leadership and high-performance system he used to transform his software company from the brink of bankruptcy to a multi-million dollar exit ... all without partners, outside equity, or debt. Peter has developed a revolutionary system that empowers people to prevail and succeed in any market, in any climate, at any time. Visit Peter Montoya's Website
  Adil Amarsi has been writing sales copy professionally since he turned 18 in late 2007. During that time he has broken countless records and developed an infamous reputation for the effectiveness of his copy. Having started writing copy from age 12, Adil has been able to see how industries and markets have evolved and since then, he's gone on to use his talents to help his clients generate over $700 Million in sales from his work (and that's what he can track). Visit his website
  Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Resource Ben's Site Ben's Site
  Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world. Gessie won annual sales awards at 2 different Fortune 500 companies. His 20+ years of sales experience began in an outbound call center where he averaged 450 calls per week and blew out his quota by 297%. Unsurprisingly, he moved to field sales where he traveled 300 days a year convincing the biggest companies in the United States to open their wallet. He now spends his time educating sales leaders to utilize the most effective sales tool in the world and co-hosts TechTales podcast. Resource Gessie's Linkedin  Gessie's Site  
  Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses. You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies. Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book. Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking. The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit. There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.  Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book. Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner. A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it. You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number. You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process. Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.
Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients. Naira founded SpringHill in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all. Naira loves the excitement of optimizing in real-time and exploring the plethora of possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective. Resource Naira's Site  Naira's Linkedin 
Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing. It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living.  Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors. When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience. Nothing is perfect. Go out there and start doing what you must do. It is wrong to think that you need to make things seamless and perfect because that is only an excuse to never get things done, remain stuck, put-off significant and necessary changes needed to be done and procrastinate. Most often than not, it is the irrelevant and nonexistent fear that keeps you from just doing things. How to create your book: First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. So, create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters. How to create your book: List 10 questions, the first 4 questions may be the simplest that you can think of. Or the basics so to speak. Middle questions 5-7 senseless, pointless, futile questions that you put out there just because. 8th to 10th questions are really well thought and smart questions. From 10 questions, reduce them down to seven. Cross out the three weakest ones. Rearrange and figure out what’s a logical order to rearrange the questions  You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios. To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s Run a spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.
Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page. Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast. He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known. His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock.  In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post. If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts. Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line. When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses. Resource Robert's Done For you Local Media Assets Robert's  Local Media Asset Local Turlock
Dr. Mike Woo-Ming MD MPH is a medical entrepreneur and marketing strategist who oversees the development and growth of several multi-million dollar online companies. He's the CEO of Executive Medical (, which specializes in age management, medical weight loss and aesthetics in the San Diego suburbs, and co-owns many more cash-based practices, including weight loss, regenerative medicine, and med spa services in Southern California. His goal is to help 1000 doctors live life on their own terms. He's the founder of, providing career consulting and mentoring for physician entrepreneurs for over a decade. Resource Mike's Site Mike's Linkedin 
Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories. Resources Previous appearance: Marty McDonald's Site Marty McDonald's Email: 
James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does. Visit his website at Industrial Strength Marketing
Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019. Today, Nathan is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. With all of his businesses, Nathan has hired and scaled with hundreds of virtual assistants and freelancers from all over the world. He shares his roadmap for scaling businesses with virtual assistants through OutsourceSchool. Nathan has built himself into a social media personality online, he has appeared on over 300+ podcasts, and has spoken to thousands about remote hiring at industry events. Resource Outsource School Previous appearances: and  
Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices. As a man of true integrity with infectious energy, Bob’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. Combining finances with behaviors, Bob explores his personal concept of creating a healthy relationship with money in his recent book, The Money Nerve.  
John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. Resource John Meese's Site John Meese's  
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business. Resource John Jantsch's Site John Jantsch's E-book John Jantsch's Linkedin  
J.C. has 20 years in digital marketing experience. He launched his agency in 2011 and finds particular joy in empowering tech companies to grow while discovering exponential digital sales success. J.C is a passionate and skilled marketer who takes pride in Infinity Marketing Group’s ability to deliver a comprehensive ROI for its clients. Resource JC Granger's Email JC Granger's Site You can call at phone: 303-834-7344  
Have you ever wondered how you could better manage those moments when the other person is difficult and emotional? They could be customers, colleagues, friends or family. There’s always someone in your life that’s a challenge. My guest today has spent a lot of his life researching, teaching and practising the skills that could help you to manage your own emotions and emotional people. He’s taught these skills to thousands of grateful people in many countries and he’s here with me to share a little of his story as an author, trainer and entrepreneur. Resource John Faisandier's Facebook  John Faisandier's Site
Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He’s been delivering sales gains of over $1 million to entrepreneurs — online and offline — since 1998 and here's here to tell us how to: Retain clients Be relevant Be available Offer more value than everbefore Talk care of YOU Resource Previous appearances: and Kevin Donlin's Site
Brian Orr (aka DJ Twist) is semi-retired from his long career behind the turntables. As a DJ he’s played in countless cities and countries and been featured internationally in print and TV. Brian has had his hands in many investments in that time in event companies, hospitality and the stock market with various degrees of success and failures. His most recent ventures are real estate investing and hosting his own podcast. On the show he interviews guests each week about the Twists they’ve had in their lives... the show is called The Twist Life. Visit the website The Twist Life  
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Podcast Details

Created by
Robert Plank
Podcast Status
Sep 15th, 2012
Latest Episode
Oct 20th, 2020
Release Period
Avg. Episode Length
33 minutes

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