Paul McCarthy
Marketers Club: Market your talent and earn what you're worthEpisodes
Episodes of Marketers Club
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If like so many entrepreneurs you have spent a small fortune buy various gadgets, devices, apps and tools to help you grow your business. But the only tool you really need to attract and win more customers is the device you already have in yo
When you learn how to effectively package up your knowledge for the media you can unlock an incredible business amplifier. The media is hungry for content and actively on the lookout for entrepreneurs with real expertise who can shed light o
Marketing is often seen as a broad and complex area that has so many elements to consider. And while it's true there are many important components, there are 3 Essentials you MUST get right. Without these 3 Marketing Essentials in place you wi
People often limit their view of marketing to being the process of attracting clients to their business. But Marketing is so much more than that. One of the most powerful and profitable aspects of marketing is Ascension. The art of maximising
The world of digital marketing has become increasingly complex, confusing and costly. This week I speak to an SEO (Search Engine Optimisation) specialist Paul Harrison to help you discover how to maximise your website ranks. Every day people a
What's your pricing strategy? Do you have one? If you are like so many business owners you are not earning what you are worth. Without doubt one of the fastest ways to grow the bottomline profits of a business is to charge more. If you kn
Franchising is one of the most popular and successful business models in the world. Whether you are considering scaling your existing business by franchising it, or you are looking to get into business and wondering if being a franchisee is ri
It's the classic chicken and egg. Which comes first, finding your purpose or generating a profit. Every business needs to make a profit if it wants to survive. The question is could you be more profitable if your purpose were clearer? Well acco
Have you found your customers are taking long to make a buying decision? It's one of the many consequences the Coronavirus has had on business results. Customers are taking longer to say YES! This week we explore what adjustments you need t
Every day businesses invest in expensive websites, social media campaigns and pay per click advertising strategies all with the aim of generating more sales. But one of the oldest and still most effective sales channels is found in the humble
Webinars are a powerful but often underutilised sales tool. When you know how to create and leverage them properly, they can produce big dollars. Many businesses are using webinars successfully to sell their products, programs and services ever
When it comes to building educational content and courses you won't find many better than Terry Hawkins. A self-confessed, life long learner Terry's courses, keynotes and programs have influenced millions around the world. In this episode s
Any way you slice it life is short. Whether you are fortunate enough to live until your 100 in good health, your time on this planet is fleeting. The challenge is how to make the most of the time you've got and to live your life to the fulles
The beginning of a year usually signals the setting of lots of resolutions and goals. Unfortunately, most of those will have been abandon before we are even halfway through January. I this episode we explore the four essential steps you need to
Technology expert Terry Brock shares four tools you can use for FREE to create a REAL competitive advantage for your business. Video is one of the most powerful tools available to any business and now thanks to the latest technologies it's ea
If you want to improve your sales conversion I have good news, you don't need to become a pushy or manipulative salesperson to do. In fact, today, the more you push the less likely you are to succeed. Nobody likes being SOLD to. But we do lik
Do you know the 7 SURE-FIRE ways to grow your PROFITS and your business? This week my guest Chris East, reveals the seven levers you can pull in your business to accelerate growth an profit. By paying attention to these profit drivers you can
We all know 2020 has been a year of disruption. We have faced unprecedented challenges this year. But when a business, an industry or a sector gets disrupted you have two choices. You can ignore the changes going on around you or you can proa
Every business gets asked the question 'So what do you do?' but few people know how to answer it in a way that will generate interest from the person asking. In this episode we walk through a powerful and proven 4-Step framework for construct
Have you ever run a Facebook Ad, paid for a click, or boosted a post? If you've ever tried to generate leads or revenue from the FB platform you'll know it's not as simple as just investing a few dollars in running an ad and watching the sales
Email marketing is 40X more effective than social media according to a recent study by McKinsey & Co. That means having a high quality email marketing campaign in place to help convert more prospects into buyers is a must for any business. In
Mothers make up one of the most influential and powerful buying groups in Australia. If you have a product or service that impacts the life of a mum or her family this episode is packed with gems for you. Katrina McCarter is a data driven mar
Do you have a long list of urgent tasks that prevent you from ever getting to the truly important stuff? Are there parts of your business that fall to you to do that you don't enjoy and you know are not your strength? If YES, then it may be
Gabby and his brother Hezi are two of Australia's most successful and revered online retailers. Starting from zero, they have combined to build some of the most iconic digital brands including Catch of the Day, Scoopon, Menu Log, Luxury Escap
One of the most important, yet difficult things for any entrepreneur to learn, is how to communicate their value, uniqueness, and talent. Skilled marketers understand success hinges on their ability to communicate effectively across the full c
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