As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. Today we’ll talk about best practices to achieve clarity on those objectives, how to find, and use the right analytics to measure success.

Key Topics-Assessing Objectives-Determining Relevant Analytics-Interpreting The Data

Joel OmbryOwner, Veracity Mine LLC

Joel Ombry served in various roles including market intelligence, strategy, and analytics at Amway Corp. for over 26 years. Most recently he was a Lead Data Analyst in Digital Analytics in the Technology organization. Prior to Amway, he served as an Intelligence Analyst for the U.S Customs Service. He hails from Michigan and attended the University of Michigan and George Washington University in Washington D.C.

Show notes, resources & links available at amawestmichigan.org/ep32