With a shiny new corporate job at Citizens Bank, Sarah Peduzzi has a few lessons learned up her sleeve to share. After spending most of her 10+ years experience working for agencies including LunaMetrics (now Bounteous), Level Agency, and BarkleyREI, Sarah has mastered paid media and digital marketing. Most recently, she’s the outgoing Director of Marketing at Jetpack Workflow, a B2B SaaS startup headquartered in Pittsburgh, Pennsylvania, and a former client of mine.

In this episode, Sarah and I discuss a mistake she made with a client’s budget that still makes her queasy thinking about it. Costing her client thousands of dollars much faster than planned, Sarah was sure she was fired from her job as she prepared to deliver the bad news to her agency’s higher education client. 

Learn how to turn a marketing mistake into a learning experience for you and your team, create a tool to help prevent the mistake in the future, and always, always, always triple-check your zeros when it comes to someone else’s money.