Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business
Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business
Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business
We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience.
Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over and exactly how your product makes your customers feel, and THEN you can make a more educated decision about the kind of marketing to invest your time and money into.
Enjoy!
Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101
Anna Goodwin: Linkedin
Heart Centred Business: heartcentredbusiness.com / Linkedin
Contact for your free hour consultancy with one of the Heart Centred Business team: [email protected] (and mention the podcast Marketing 101)
From The Podcast
Marketing 101 - BIG steps for small businesses
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101Join Podchaser to...
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