Back from the NAB Show in Las Vegas, Peter talks about some of the show's highlights. Hint: Software.

Scott and Peter discuss a real life marketing automation case study. Well, it's almost real life. The use case is a friend who is building a recording studio, and will be making a decision as to what type of recording console will be in the studio. This is an equipment decision that could easily reach six figures.

The fictional part is this: none of the major manufacturers are using marketing automation. Scott and Peter discuss the 'what if' - how the sale might come down if marketing automation were being used.