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Michael Tasner
Marketing Above AllEpisodes
Michael Tasner
Marketing Above All
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All business owners know that metrics are the foundation of any effective marketing campaign. Identifying the significant metrics that you should be tracking can make your marketing and strategic decisions a lot easier. Tune in to episode 227 t
Video has been taking over the world of marketing by storm. My favorite ways to build you and your business as the authority in your local area is by starting a local internet TV show. Tune into episode 226 to learn how to be up and running in
There are a lot of ways to market a local business. In episode 225 I will give you the top local marketing ideas to infuse some new customers into your business.
There are two main reasons that small businesses close down. The first is a lack of cash. The second is failure to plan. In episode 224 I talk about the three plans you need to ensure your business stands the test of time.
There are a few marketing tips, secrets and tactics that you will hear me say often. The rule of repetition is one of those. Kids, for example, have this rule down. Think about all the times they have asked for something time and time again and
Virtual tours are all the rave right now to drive enrollments or registrations to your business. Tune into episode 222 for four options on conducting an amazing tour and experience.
The fortune is in the follow up! In episode 221 I will teach you how fast to follow up and the magical number of follow up attempts. Put these tactics into practice and see your sales soar!
Content marketing is an important part of any business’ marketing strategy. While some businesses may not be too keen on writing blogs or content for their website, it is important to note that regular content to promote your brand offers conv
While there are lots of marketing metrics that you can track, there are only a few metrics that give the story and how your business is doing. In episode 219, I will talk about the key metrics needed to be tracking day in and day out or the so
If your business relies heavily around conferences, trade shows and local events now is the time to pivot your marketing. Tune in to episode 218 to learn how you can partner with the different event organizers and continue to gain new customers
As businesses continue to reopen across the country, now is the time to put your best foot forward. In order to make sure that your customers come back swiftly, now is the best time to tell them all the things that you’re doing to keep them and
After studying hundreds of businesses that had to close over the last six months they had a lot of things in common, actually about five things in common. In episode 216 I will tell you the #1 reason why THEY said they failed and how to fix it.
With everything going on across the United States a lot of businesses are taking a stand or putting out content about their thoughts. In episode 215 I lay out the pros and cons to help you make the decision that is best for you and your busines
Today’s episode will discuss audience segmentation strategies to help with business growth. Learn how you can make sure your messages are not just annoyances and how to heavily segment your audience.
Let's face it, you are not bringing our A game when it comes to your marketing efforts. If you knew that the survival of your business depended on your marketing, would you take it more seriously? Tune into episode 213 to learn how to rock your
The failure rate of small businesses is dismal. I have been studying what drives businesses under and the results were shocking. Tune into episode 212 to learn how to turn the odds back in your favor.
With everything going on across the country, your audience is looking for connection. If you want to start to drive more customers the level of connection you need to have needs to go up exponentially. Tune into episode 211 to learn more.
After protecting your company name, there are a few other areas you want to secure and protect. Tune into episode 210 to learn about trademarks, patents and copyrights.
Did you know that most local businesses are using a name that is trademarked by someone else? In episode 209 I will teach you the ins and outs of securing trademarks for your business and how they add substantial value to your business.
Most often, you will ask “How much should I spend on advertising?” or “What is a good return on ad spend?” Tune in to today’s episode to help you answer these questions and some other questions you need to ask yourself before you can realistica
With the economy reopening at a pretty swift pace, now is a great time to start to generate more positive reviews about your business. On the flip side, there will also be customers who are very stressed out and may not leave you a favorable re
The last few months have been really a challenge for so many small businesses—downgrades, sales decline, negative revenues, and worse, closures. COVID-19 is a great financial strain for most of us business owners. The biggest question now is, w
Taking advantage of Facebook messenger apps and using one-on-one conversations through messenger bot services, such as ManyChat can be an effective way to introduce new products/services to your new customers. But, what really is messenger mark
If all your competitors are doing the same type of marketing, where does that leave you? In episode 204 I talk about doing things that do not scale to put you in a league of your own.
With millions of people downloading Tik Tok and uploading their videos everyday, it’s no surprise that this social media platform is gaining a lot of popularity—and for good reasons. Celebrities, influencers, even politicians use Tik Tok to get
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