Sprii.com has been placed into liquidation after running out of cash. This is close on the heels of Awok.com.

During this pandemic when offline businesses were facing resistance more and more businesses moved online and added up to the crowd. Standing out from the crowd is becoming challenging day by day.

A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

While nonmarketing matters are something that could have led to the fall of Sprii and Awok which includes overspend and spending on non-essential things. But that’s not what I am here to cover in this podcast. That’s for another day. The products were aggressively priced. Without even getting into margins involved, it would be a fair assessment that the margins were under pressure. But as I said that’s for another day.

Between my e-commerce clients and various e-commerce players I speak to, I can kind of split the e-commerce market into 3 segments. I suggest you think of the typical pyramid in this model and all need different approaches. There is the top of the pyramid, the middle of the pyramid, and the bottom of the pyramid.

Metrics and suggestions covered

1. LTV

2. Channel wise acquisition cost – CAC

3. FTV

4. Effective vs Efficient marketing

5. Build community, brand ambassadors, loyal fans

6. Riches in Niches

7. Customization and personalization

8. Conversion rate optimization (CRO)