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Marketing A Product Targeted To Millennials.

Marketing A Product Targeted To Millennials.

Released Saturday, 14th November 2020
Good episode? Give it some love!
Marketing A Product Targeted To Millennials.

Marketing A Product Targeted To Millennials.

Marketing A Product Targeted To Millennials.

Marketing A Product Targeted To Millennials.

Saturday, 14th November 2020
Good episode? Give it some love!
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About the speaker - Craig Fernandes.  (https://www.linkedin.com/in/craig-fernandes-lockandstock/)

A Dubai kid with Indian heritage, he is the Co-founder and CEO of Lock and Stock, a free mobile application that rewards students with points that can be redeemed for offers and discounts from over 300 brands in the UAE, jobs, and internships, and even scholarships from some of the most renowned universities.

In this episode

  • As digital well-being is at the forefront of all mental health for kids, how does the app play a role in that?
  • With this lockdown, have the kids been more on the phone? What does data say? What has been the learning on kids use of phones
  • What interests a millennial so much that they refuse to touch their phone.
  • This app advertises to kids - how do they manage the age-appropriateness of the ads?
  • The journey so far on scaling the business? What were the different strategies used at different stages of the organization's journey? 
  • Why should a brand invest in this platform and also which product and services categories should be interested to come on this platform?
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