About the speaker - Melissa Lopez (https://www.linkedin.com/in/mlopez4629/)

A London Business School graduate, Melissa presently heads the regional marketing strategy team in Metlife for Europe and MEA markets. Before joining Metlife, Melissa worked in with Citibank and Lehmann Brothers. 

Having worked and studied across North America, Europe, and Asia, Melissa is now based in Dubai. 

Within Metlife, Melissa does product marketing, and operations to deliver on key strategic projects for the business. This includes oversight of digital assets and sales tools, customer journey improvements, campaign launches, and managing day to day operations within the Gulf marketing team.

In this episode

• Learnings from her Lehmann brothers stint
• How do you do marketing in a category which is based on the world of "What if"? Does the industry do fear marketing? What's the communications strategy in the industry?
• How does the marketing strategy differ from selling products directly and through partners?
• How do the new product pipeline work in the insurance industry and two, do they have Middle East specific product portfolio?
• Buying insurance seems to have moved online with many strong online-only players. How has it affected traditional channel partners and their communication strategy? In the good old days, selling insurance was based on a lot of relationships and human interaction. Has the marketing mix changed?
• A question in everyone's mind - Did Covid bring a boom in insurance sales or has been a dampener?