About the speaker - Ahmed Gowda (https://www.linkedin.com/in/ahmedgowda/)

With a career spanning across organizations like Microsoft and Asus, he now heads E-Commerce and digital for BiC MEA. He has successfully scaled BiC in the last 2 years on all marketplaces. 

In this episode

• His LinkedIn banner says, "In search of incredible". What's the story behind that?
• Stationery, light, and razors... With almost no overlap in the audience, what's the positioning of the brand? What does it stand for? How does marketing go about things?
• How did you go around achieving such growth over these last 2 years?
•  What was the most amazing learning along the way with that data - like some aha moment he had? Does one feel that sometimes we have too much data? 
• One of the biggest challenges of an organization steeped in traditional distribution is to adopt a digital mindset. How did he integrate digital into the organization's culture?
• What was the learning during Covid as an e-commerce marketeer?
• His advice to those who have started their journey in e-commerce today.
• Going forward, how big a role would AI play in digital marketing e-commerce? Do you believe it will change the way the media is bought in the next couple if years?