In this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy.

The two chat about;>> Tech giant Uber's success with the application of psychological principals...and where it might fail due to the consumers inherent bias towards 'punishing unfairness'>> The application of the Pratfall Effect in recent ad campaigns by Carlsberg and Argos>> Richard's advice for marketing newbies>> Why marketers might be failing to analyse their social listening data>> Why 'Brand Purpose' should not be the focus of marketing>> and plenty more.