An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics:

- What parts of the marketing funnel are best suited to programmatic?

- Targeting - How targeted can you be? How targeted should you be?

- What size and kind of companies could best utilize programmatic?

- What about brand safety?

- What does the future hold for programmatic in the next few years?

Cristina suggested a few sources to find out more about programmatic advertising, including the following:

https://www.thinkwithgoogle.com/marketing-resources/programmatic/

https://www.thetradedesk.com/blog/programmatic-explained

https://www.mediamath.com/platform/

Or you can reach out to Cristina on LinkedIn if you have any questions.