This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below:

Additional Resources:

Transcript: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content

GrooveHQ Example: https://www.groovehq.com/blog/turning-down-vc

AdEspresso Example: https://adespresso.com/guides/facebook-ads-beginner/

LeedFeeder Example: https://www.leadfeeder.com/blog/webinar-marketing/

CoSchedule: https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270

George's LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Marketing Bound Description:

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