PR expert Michelle Garrett joins the team to talk about in the places where PR and marketing intersect, including a chat about what skills a PR professional can bring to the marketing and what PR skills marketers should be developing for themselves in an ever-changing communications environment.
Also, if you want to know if the press release is really dead, like folks keep saying, then definitely listen to this episode!
And here are the team's Toolbox recommendations:
Clare: Riddle
Sarah: Oscar Trimboli's Deep Listening book and his article, Unlock your listening blind spots
Michele: Blinkist
Visit our website, www.marketingbreakout.com.
Marketing Breakout is a production of Typeset and Mantis Research.
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