- When you are building a business, the amount of revenue you generate, and overall success of the business depends less on what your business is, and more on what you as the owner, the founder do.- Your "why" and "how" of doing this business, how people know you and what they think of you has much larger impact on your business than you could imagine.- And, in today's episode that is what we will cover. The impact of what people think of YOU on your business.

Questions::

1. So when you say "**It's not about the business it's all about the person",** What does it mean for you?2. Customer centric vs employee centric org. → is that why we hear about personal branding now a days?3. What is personal branding according to you?1. If someone has not started working on their personal brand, what are the questions that they should ask themselves which would allow them to build.2. Advice to people just starting out to curate how people perceive them? (Content Marketing)4. How can one work on their content marketing?5. Closing → Plan of action: Strategize your personal brand1. Since we talked about importance of personal brand in quiet some depth today, hence to close the session with, what should be the next step for our audience to start building their personal brand.2. Our topic for next week is "Social Media as a Facilitator" so don't forget to send in your questions at [email protected]. Build your personal brand cheat sheet - Lead magnet