When we are providing some products or service, we need to reach out to people who will be interested in what we offer. People who will benefit from it in one way or the other.

And where would you find the most suitable customers? In the circles of your existing customers. No it is not "just a random thought". It is a well researched area of marketing world that gave us marketers insights in to what is the most effective way of building trust in the potential target customers.

Yes, it is your Brand Advocates. Your customers who preach about your offering as if it is god-sent. And they will share the real feedback based on the quality of work or product delivered.

And in today's episode we will explore the ways of creating the brand advocates (and much more) with our guest Pia Singh.

1. Welcome back to the show. So I want to start with exploring your views on our topic **"Are you speaking about work, Or is the work speaking about you?"**2. What does customer feedback and UGC mean to you? how valuable are they?3. How would you define brand advocates? 4. How should we go about to create brand advocates5. How should we integrate the learnings in marketing strategy of the company?