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Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Released Thursday, 3rd June 2021
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Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Have a Coke and a smile with beverage veteran Brad Taylor. Hosted by Rob Collins. Episode 106.

Thursday, 3rd June 2021
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Brad Taylor is a 24-year veteran of The Coca-Cola Company and led the company's partnership with the Walt Disney Company for a decade. Now, he's the founder of Taylor Built Brands and a university marketing professor.

Join host Rob Collins as Brad discusses the power of two of the biggest brands in the world; influential books that will help your career; and lessons learned when even the big companies stumble.

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MARKETING CHIEF PODCAST

The MARKETING CHIEF PODCAST brings together executives from a wide variety of disciplines to talk about marketing trends, customer engagement, management tips and much more. Insights from true pros to help you become a better marketing executive.Host Rob Collins is an award-winning marketer and CMO recognized for his ability to build brands in entertainment, retail, tourism and hospitality verticals. His focus has been creating teams and processes that deliver short-term sales while building long-term brand value.Over the past 30 years, Collins has contributed to the growth of the some of the most beloved brands in the USA. He has held senior marketing roles at brands including Nickelodeon, Paramount, Universal Studios, Turner Entertainment Networks (TNT, tbs, Turner Classic Movies), Herschend Family Entertainment (the largest privately held themed attraction company in the U.S. e.g. Dollywood), Tropical Smoothie Cafe, Carmike Cinemas, Domino’s Pizza and more.

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