Tys Cobb interviews today's most innovative business owners and marketers in Professional Services, diving deep into the marketing strategies, tactics and tools they are using to take their business to the next level. Each week will hone in on a particular area of marketing these businesses are implementing and exceeding in that is making them differentiate and stand out from their competitors, generate quality leads for the business, turn those leads into great customers, and create enthusiastic brand advocates out of those clients. The Marketing Crunch Podcast will help you unleash your inner marketing crusader, and take control of your business growth by putting a more favourable focus on marketing, working side by side with your referral strategy.