This week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market.
About the Host:
John Gumas is the CEO of Gumas, an award-winning, full-service advertising agency based in San Francisco. With decades of experience in Challenger Brand Marketing, John has established himself as the foremost authority on this unique approach. He is also the author of two groundbreaking books, "Marketing Smart" and "Challenger Brand Marketing," where he shares his expertise on developing effective marketing strategies for challenger brands.
What to Expect:
John will unravel the secrets behind Challenger Brand Marketing, answering compelling questions about this innovative concept and offering valuable tips for growing challenger brands.
Including:
· Defining Challenger Brands: John explains what sets challenger brands apart and what makes them so impactful in the market.
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