I'm John Hanks. I've been in marketing for 40 years, the last 16 as an Executive (SVP/CMO). I've worked in global B2B and B2C corporations from $1.7B to $30Bn. In marketing, I've lived it, earned it, broke it, fixed it got in trouble for it and finally mastered it. Each episode we'll feature a specific topic (e.g Content, analytics, Customer Experience, Brand and 15 others). What is it, what's the current trend and practice among American companies. What "goodness" looks like, pitfalls to avoid and the way you should really approach things. Additionally, soe episodes will include interview with other marketing execs like yourself and occasionally, a thorough lampooning of marketing in the real world!