SHORT BIO OF LIZ GROSSMAN

Jes Bailey is the founder of Crowdfund and helps purpose-driven businesses to set up successful crowdfunding campaigns by taking them step by step through the whole strategic and creative process. She offers full-service packages, workshops and online training to her clients. Jes’ aim with Crowdfund 360 is to empower people to increase their social impact. Prior to Crowdfund 360 she was working for crowdfunding platforms and in international charity.

KEY MESSAGES OF THIS EPISODE

The Key of Personal Branding

The most important thing is to be clear about your goals for your personal brand. You have to understand who you are and define what you want to be known for and what should be your legacy,

Tips to Set Up a Personal Brand

• Go to the right events and be seen there
• Engage with the right network
• Talk to important people and Changemakers within your industry
• Put yourself at a level where you are comfortable speaking with the influencers in your field
• Overcome imposter syndrome
• Believe in yourself and that you belong in this place

Fears, Limited Beliefs and Typical Mistakes

• Underselling yourself in order to get into certain networks
• Willing to slash your prices or do things for free
• Not value yourself
• Run and push to take a photo with big people.Show your real network and don't fake it
• Don't share things that arent fully true
• Expectations will be high for you to deliver, don't post things for the sake of posting it

Develop Your Right and Own Voice

• Your personal brand is who you are
• Be intentional about who you want to be and what you want people to see of you
• What do you want your audience to know about you?
• Instagram is different than LinkedIn, think about the different aspects
• Connect with likeminded people
• Build a community of support, your tribe brings you opportunities and feedback
• Find an established entrepreneur as a mentor for your voice and branding
• Try and fail, to see what works
• If something fails readjust it

LINKS AND RESOURCES

Baobab Consulting

Liz Grossman

Afua Osei

Saran Kaba Jones

Becoming By Michelle Obama