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Kristin Miller
Marketing in FocusEpisodes
Kristin Miller
Marketing in Focus
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You’ve probably heard about a welcome series already, but let’s be sure you’re maximizing its potential as a way to quickly connect with your new subscribers. See full episode notes here: https://kristin-miller.com/episode-22-6-emails-to-inclu
It's no secret that collecting email addresses is one of the most effective ways to grow your business. After all, there are a lot of benefits to having an email list and it's easy for people to sign up! Here are the top ten places on your webs
Social media isn't a strategy. It's a tactic. And it shouldn't be the only way you connect with your audience. Be sure you have an owned communications channel in your mix too. In this episode we'll break down why you shouldn't be relying only
If you’re like most small business owners, you have a million things to do and not enough time or money to do it all. The tips in this podcast episode will help you stay focused the next time a can’t-fail new marketing tactic gets thrown your w
Today let's talk about how to intentionally use social media to guide your followers down a path to purchase. Social media is one of the few tools we have as marketers that supports all four stages of the customer journey. I’ll cover how to
In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong. So today I’m going to share my best tips on how to be prepared, so you ca
Take a second and think of the emails you are most likely to open. Or the ones you read once you open them because you found it super relevant. The content speaks to an action you’ve previously taken, and tells you how to take the next step.
Being uniquely you is uncomfortable and sometimes darn right hard, but it's what sets you apart from everyone else and creates a deeper connection with your audience. 4 Tips For Standing Out: Use your personal experiences to build authori
Top 10 Marketing Trends for 2020 Personalization Optimizing For Voice Search Video & Live Streaming Social Messaging Social Stories Content Marketing Podcasting Browser Push Notifications Interactive Content User-Generated Content Resour
There are generally 3 ways to add more revenue into your business, aside from simply raising your prices, and two are often overlooked. So let’s take some time today to dive into the three ways to increase revenue in 2020, including where t
If you’re running an online business, content is the heart and soul of it all. This is how you connect with new people, and how you can show up and serve your audience on the regular. But, it also is one of the most time-consuming parts of
If you’re like so many online entrepreneurs I talk with, you are most likely a planner. And this season of planning is one of my favorites all year long. Today I want to chat about the benefits of planning, and then how I put planning into
Do you ever feel like you're grasping at straws, trying to decide what to do next for marketing your business? Not sure if your marketing efforts are supporting your business goals? Or, maybe, you’re not sure what the difference between a busi
The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it, from award-winning agencies and amazing graphic designers, is that it really isn’t that hard. It’s just setting an
One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a
The ONE tool that will 10x your productivity: a Project Management tool. Now I know you’re probably thinking that the LAST thing you need is another thing to do every day, and I understand because I had that thought, but hear me out here. We
The biggest task we have in how marketing works today is content creation. And, with social media, the amount of content we need to create, and create consistently, can be exhausting. One of the biggest struggles in online marketing, regardless
I look for ways to systemize nearly everything in business, and in life, to free up my brain power from thinking about what to do next to actually creating the next thing. One of my favorite systems is planning content. Because actually produc
Using content to drive your marketing and sales efforts can be SUPER confusing. Today we're going to get into the nitty gritty behind using a content marketing strategy because I think understanding the WHY behind the WHAT you’re doing to mark
I am a firm believer that every business needs an email marketing strategy as a part of their marketing strategy. Email marketing is a lot of work, there’s no doubt about that. So it’s my goal today to help you understand what’s working so
Today I want to share with you a system I’ve used that works for businesses of any size for managing brand identity. This system, often referred to as a brand guide, puts producing creative assets on autopilot and is sure to help increase your
Hello! Welcome to the Marketing In Focus podcast. I’m your host, Kristin Miller, and I just wanted to say a very sincere thank you for tuning in. I’m a corporate marketer turned entrepreneur. I’ve been creating and executing marketing strateg
Every business needs an email marketing strategy as a part of their marketing strategy. Doesn’t matter if you’re an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and st
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