Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated.
My guest is an acclaimed marketing leader, executive performance coach, and a great friend. He's the author of two books, "There Is No B2B or B2C: It's Human to Human #H2H" and "Shareology: How Sharing is Powering the Human Economy." We talked about the pace at which change happens, how the events of 2020 are accelerating the inevitable, and how sometimes a small shift is all it takes to make a big impact.
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