Marketing in the Raw with Adam Helweh

A weekly Business and Marketing podcast
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Episodes of Marketing in the Raw

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In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications where former Ford CEO Alan Mulally called him "a visionary." Scott sheds light on how to build customer trust through the lens of strategic brand storytelling. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." Ted shares what he says is his secret to building lifelong connections with his community. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Robert Scoble returns to talk with me about the technology that's been making it easier for customers to navigate the pandemic. How will the rapid adoption of technology change the customer experience in the long run? Listen in. Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business world is adapting with the help of technology. Robert Scoble, a technology futurist and co-author of "The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution." as well as "The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything". He's interviewed the world's top innovators and entrepreneurs, from Mark Zuckerberg to Tony Hsieh, granting him an insider's look at how business and technology collide. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's also the co-author of "No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing" as well as "The Rebel's Guide to Email Marketing."  Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from tracking over 75,000 branded search engine results pages.  Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and the opportunities it reveals for brands looking to create deeper connections with their customers. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders. We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss why ego is the creativity killer and how to create the best conditions to solve deeper problems. Did you find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior Content Consultant at LinkedIn, if you feel like this, you may be experiencing an affliction referred to as 'Imposter Syndrome'. Many high-profile leaders, executives, and even celebrities have publicly declared their own struggles with imposter syndrome. Amber shares a few of the ways she tackles her imposter syndrome over the years as an author, speaker, and respected marketing industry leader. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world where he also hosted his very popular whiteboard Friday talks. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this episode. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21 years. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't realize. Scott Abel is known as the Content Wrangler. His blog, thecontentwrangler.com is a popular destination for communication pros seeking information about content management strategy. He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it.  Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business world is adapting with the help of technology. Robert Scoble, a technology futurist and co-author of "The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution." as well as "The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything". He's interviewed the world's top innovators and entrepreneurs, from Mark Zuckerberg to Tony Hsieh, granting him an insider's look at how business and technology collide. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing. He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act  “. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others. Businesses who want to survive now and beyond COVID need to deliver a stellar customer experience. Jeannie Walters, founder and Chief Investigator of Experience Investigators, shares why amidst changing customer behavior caused by the pandemic, businesses may need to rethink how they deliver their customer experience and where to start. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash. Marc gives me the inside story about the early history of digital content publishing and interactive media. We take a dive into how the evolution of modern media platforms hold the key to how interactive media will be consumed and how brands can get in on the action. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She's not the only one that thinks so.  According to a Stackala report, 86% of consumers indicate that authenticity is critical to their decision to align with a particular brand. Kate and I discuss the key to creating lasting, authentic connections that impact your company’s bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns. My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies. Katie shares a possible solution for all this unpredictability - predictive analytics. --- Send in a voice message: https://anchor.fm/marketingintheraw/message
I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to understand each others’ real needs and desires in order for the business to generate maximum success. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated. My guest is an acclaimed marketing leader, executive performance coach, and a great friend. He's the author of two books, "There Is No B2B or B2C: It's Human to Human #H2H" and "Shareology: How Sharing is Powering the Human Economy." We talked about the pace at which change happens, how the events of 2020 are accelerating the inevitable, and how sometimes a small shift is all it takes to make a big impact. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He’s witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he’s got a lot to say about how to integrate tools like these most effectively. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message
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Podcast Details

Created by
Adam Helweh
Podcast Status
Active
Started
Jan 20th, 2020
Latest Episode
Dec 25th, 2020
Release Period
Weekly
Episodes
28
Avg. Episode Length
About 1 hour
Explicit
No
Order
Episodic
Language
English

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