SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.

Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google. 

You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn.

30s - Eric’s introduction 
1:00 - What is This is my Southbay and what do you do there
2:20 - What is SEO
9:30 - What is search engine marketing and how does it differ from  SEO
17:00 - How to determine what keywords to target 
22:00 - Tracking keywords from competitors 
23:45 - What did it look like getting your business going?
26:00 - Evaluating change in the industry 
33:45 - What does it mean when someone means “the algorithm changed”
37:00 - Importance of reviews 
40:30 - What can a business owner do today to rank better in search engines 
50:00 - What eric is passionate about 
52:45 - Final thoughts