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ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

Released Thursday, 16th March 2017
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ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

ML Live #48: What About.com learned in pivot from one-site-fits-all to several vertical sites

Thursday, 16th March 2017
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About.com's CEO explains the marketing repercussions from last year's decision to pivot from "one site fits all" into a series of separate vertical sites.
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