Understanding the metrics provided under Google’s Auction Insights and visualizing the data can help you get a clearer view of your account's performance. In this episode, James Hebdon, co-founder and CTO of Paid Search Magic shares his techniques for using Google Sheets and Scripts to transform the information from Google Ads’ Auction Insights into something that’s easier to understand, and is more useful and more compelling to your boss or clients.

If you enjoyed this SMX replay, consider checking out our other episodes on improving your YouTube ad performance, using data storytelling to gain top-tier media coverage, SEO that Google tries to fix for you and much more. You can find them on the Marketing Land SoundCloud stream or by heading to www.searchengineland.com and searching "SMX replay."