In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

Key Takeaways:

(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.

(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.

(7:11) The importance of storytelling in UGC to create authentic shopping experiences.

(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.

(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.

(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.

(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.

Resources Mentioned:

Mark Yeramian -

https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca

Moast | LinkedIn -

https://www.linkedin.com/company/moasthq/

Moast | Website -

http://www.moast.io/

Insightful Links:

https://getflowbox.com/blog/user-generated-content-strategy/ 

https://sproutsocial.com/insights/user-generated-content-guide/ 

https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/ 

https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps 

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