This episode is about how to Network so you make the most of your time there if you ever attend any of the events.

You'll discover:

• The 3 main types of networking - and the advantages and disadvantages of each approach.
• Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.
• How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.
• The 1 simple tip you can follow from the seminal book, "How to Win Friends and Influence People" to ensure all your interactions move in the right way.
• You shouldn't host your own Networking events, right? WRONG. And for 3 very good reasons.
• What to do with your new connections to ensure they potentially become leads or clients in the future - without badgering them to buy from you right there and then. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Show notes:
00:00 Intro
02:00 Definition of networking.
03:00 The 3 different types of networking, and their advantages and disadvantages.
09:00 How to conduct productive conversations.
12:00 How to craft your pitch-perfect elevator pitch.
15:00 What to do with people who you want to sell to.
16:00 Hosting your own networking events and the advantages and disadvantages of that strategy.
17:00 Where to find networking events to attend.
20:00 Summary of the episode.
23:00 LinkedIn: What's hot and what's not.

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