This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. 

You'll discover:

• How to set up your homepage in minutes so visitors don't click off never to return again.
• Why sharing the testimonials the "wrong" way could be damaging your credibility.
• What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
• The 5 things you need to consider if you're thinking of getting a new website.
• You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
• The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
• PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).

Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.

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