Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level.    While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. Here to break down this concept with me is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets.    Brendan is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna. Tune in and take note, this is an episode chock-full of tips you’ll want to put into action today!    In this episode, we discuss:    Brendan’s backstory on how he broke into social media and how that journey brought him to building a following of 1 million people  Why it’s critical in today’s media landscape to be able to grab attention effectively  The true purpose of the algorithm and why we it’s not the number one thing we should be concerned about with our social media marketing strategy  The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content     To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/279   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.