The Power and Importance of Niche Markets – How do you connect with potential customers? One option is to spend half a year and thousands of dollars mapping out a target audience, identifying pain points, and building a comprehensive marketing

Digital Sensory Marketing

Jul 8th, 2020 8m 43s

Why does anyone eat Hershey’s Kisses? They’re normal chocolates without any of the flavor, texture, environmental, or marketing innovations that distinguish newer products. The answer has to do with the foil wrappers. The delicate crinkle as th

Buying Time

Jun 29th, 2020 7m 4s

Buying Time - Why Your Business Needs To Help Consumers Save Time And Simplify Choices We talk a lot about value add, but most of that is just marketing. There's another kind of value add. We can offer people ways to improve their lives. Stream

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