So you’re offering to give away free samples? That’s awesome! People love free stuff (Heck, I know I do). But what are you getting in return? If it isn’t their email (or some other form of contact) you’ve lose. And honestly, YOU having their co
Read my lips: Read my lips:“Advantages are BETTER than Features” When it comes to sales. Why is that?Something interesting about how we have evolved with our culture is a mind-numbing passivity to sales pitches. We can see them coming