Ben and Rich are back with a new episode talking about what's changed in comms and marketing, 12 months on from the first COVID-19 lockdown in the UK.We talk about:- "The Ultimate Mad Friday"- Toleration and celebration of low quality vide

Marketing Matters - Episode 6 - Comms in the coronavirus world

Jul 30th, 2020 55m 39s

Ben and Rich are back! It's been 8 months and A LOT has happened in that time.But we take the time to discuss what's happened to the world of communications and marketing since the COVID19 lockdown and how our profession has changed forever.

Episode 5 - Getting Sales (or other outcomes) from your marketing.

Dec 16th, 2019 34m 20s

Rich and Ben are BACK!And we're talking about the sharp end of marketing. So whether it's sales, recruitment or other big decisions, we talk about how to take your customers or audience on a "journey" (sorry), and how to use stuff like Facebo

Marketing Matters Episode 4 - Content Marketing

Nov 11th, 2019 31m 31s

Ben and Rich are back with a discussion about content marketing.What is it?Is it even a thing?Isn't it just leaflets and stuff, but on the internet?Not so, apparently.Listen for more....

Episode 1: Introduction... and thoughts on private vs public sector comms.

Aug 28th, 2019 40m 21s

Welcome to Marketing Matters. The podcast where two white middle aged men (because that's the podcast law) talk about stuff.In particular, Ben Capper of Grey Fox Communications and Marketing Ltd and Rich Forshaw-Smith of RFS Marketing Ltd tal

Episode 3 - Creating great marketing strategies, the easy and fun way.

Aug 28th, 2019 48m 51s

How do you create a great comms strategy that works properly for your organisation?Well, Ben and Rich talk about this in an in depth discussion where they cover stuff like:- Where to start- Outcomes- Audiences- Messaging - How to make i

Episode 2: Making social media advertising work.

Aug 19th, 2019 33m 59s

Ben and Richard return with more "top chat" about how to use social media advertising more effectively to reach your audiences.Contact Rich for more detail if you need him to help you supercharge your social media advertising: rfsmarketing.c

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