Sam Birkett and Sally Green
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
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Sam Birkett and Sally Green
Marketing Meanders: The Marketing Podcast for Marketers and Small Business OwnersEpisodes
Sam Birkett and Sally Green
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
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Episodes of Marketing Meanders
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Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measur
We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing
It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've
In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email c
We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally shares her experience as a
In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and c
This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importance of communication, collaboration, and a generalist understanding of all as
In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching str
This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experience. Listen to find out more about how students and businesses alike can bene
This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more about how students and businesses alike can benefit from university marketing c
This week, Sally and Sam conclude their discussion on LinkedIn and it's uses as a marketing platform with paid campaigns. Join this meander as Sally continues asking the questions that we all have about LinkedIn and listen on for Sam's top tips
This week, Sally and Sam discuss LinkedIn campaigns, how to get the most out of them and confront the common concerns that businesses may have when using them for the first time.(1:44) Is LinkedIn advertising difficult?(8:05) Using your CRM wit
In part two of their discussion on Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the importance of alignment within businesses to facilitate customer segmentatio
In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure, as well as discussions o
In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify when a campaign is not going to be successful and the measures that can be taken
In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the importance of setting up a good system for dealing with potential issues.(0:44
This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.(0:05) What is Stakeholder Management?(7:15) Managing Stakeholder Expe
We are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster, can we avoid unnecessary distress? This week, join Sam for a Mini Meander exploring the importance
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for y
With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally and Sam explore marketing at the year-end and how marketers can get the most o
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for y
In part two of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(00:27) Recruiting a diverse team.(5:33) Choosing the CRM that's right for you.(7:30) G
In part one of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(0:23) The humble beginnings of Marketing Meanders.(9:35) Defining "value" for your bus
Welcome to Part 2 of our conversation on how communication can align your business.Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with gue
Welcome to Part 1 of our conversation on how communication can align your business. Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with gu
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