Alberto Mera and Nick Casares
Marketing Meets Web3 by Step3
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Alberto Mera and Nick Casares
Marketing Meets Web3 by Step3Episodes
Alberto Mera and Nick Casares
Marketing Meets Web3 by Step3
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Episodes of Marketing Meets Web3 by Step3
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Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shift
Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's
Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by
Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just
Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and
Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth
Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the
Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implicatio
Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit
Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and
Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisati
Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections
This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful un
Ever wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We’re talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail loc
Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes mark
Remember those childhood days of racing Hot Wheels around the room? Now, they're going digital. We're stepping into the world of non-fungible tokens (NFTs) in the car industry as we unpack the recent launch of an NFT collection by the legendary
Are you ready to unlock the mysteries of Web3 and its transformative potential? Join us as we navigate this exciting digital frontier with Max Segall, a product leader at Privy, who offers a fascinating account of shifting gears from traditiona
Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebri
Get ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it’s revolutionizing our
What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from
Ever wondered why Web3 feels so complex? Toby Rush, co-founder and CEO of Deem, takes us on his entrepreneurial journey to demystify this enigma. From his initial foray into biometrics for mobile banking, to his current mission to make Web3 acc
Bold statement coming your way: NFTs are revolutionizing loyalty programs and are set to become a significant part of our digital identity. In this enlightening episode, we embark on an exploration of the exciting new frontier where marketing m
Get ready for a riveting exploration into the world of digital collectibles as we sit down with our esteemed guest David Yu, the visionary co-founder and CEO of VeVe. Starting from the most humble of beginnings in the gaming retail industry, Da
Ever wished you could buy an NFT that unlocks exclusive accessories from a high-end brand? Your wish just came true. Join us as we explore how Louis Vuitton is breaking new ground with Farrell Williams in the realm of NFTs. Their recent collabo
Strap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web 3 world is anything but ordinary. His fascinating experiences with ExactTarget, S
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