In this episode Tim Kopp, General Partner at Hyde Park Venture Partners, claims that B2B marketing isn’t always authentic.

If that’s the case, why? And how do we change it?

When Tim joined B2B, he found it to be uninspired. But there are plenty of companies doing it right, or what Tim calls “marketing from the inside, out.” It’s where you get your employees fully engaged in what you’re doing so that they don’t just hear it but they internalize it and play it back out.

If you take all the marketing jargon out, we’re just people. We crave authenticity. Listen in to hear Tim talk about how to fix inauthentic marketing at the source.

Be sure to check out Tim’s blog here.