A few years ago, Louis Gudema looked at 351 mid-market companies to see how much they were marketing. The results were shocking.

Software companies were doing great with their marketing, and companies in every other industry were hardly marketing at all. He assumed that everyone knew about things like marketing automation and conversion optimization, but he was wrong.

Louis is the President and Founder of revenue + associates and creator of the Bullseye Marketing Framework. In this episode, Louis explains the three circles of the bullseye.