One of the most successful marketing tools is word of mouth. 

But how do you actually grow WOM?

Well, you’ve got to start with passion. 

Your product or service has to make your customers so passionate that they’re willing to talk about it with their friends and family. 

And here’s the thing — you can’t buy passion. You’ve got to earn it. 

On this episode of Marketing Mindshare, Vanessa Fiske and Melinda Byerley talk about their three part strategy you can implement to start earning passion. These lessons are drawn from the time they spent working on the marketing program for Netflix’s DVD service. 

Vanessa is currently Co-founder at She Lives Aloha and Melinda is a Founding Partner at TimeShareCMO.