Have you ever been a really fast car? One that throws you into the back of your seat as it goes from 0-60?

Now imagine that you have to set up a Martech stack in 6 months. You’ve got to start from nothing and get to cruising speed incredibly quickly.

You don’t want to be a Gremlin. You want to be a Ferarri.

So how do you do it? Michael McCunney had a few ideas on a recent episode of the Marketing Mindshare Podcast.